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Media Slave Communication’s Digital Inclusion for Inverclyde |
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Wednesday, 10 October 2007 |
What is digital inclusion, and what does it mean for my business?
Digital inclusion is when a person or business involves themselves with the digital world i.e. Broadband, websites and emails. Businesses benefit from this because no matter the size of the business or who a business caters to, people nowadays use the internet for just about all of their commercial needs, even if it is just information about a product! Think of it as another form of advertising your services to a greater and even world wide market as well as creating a portal which describes your business for your and potential customer reference (a brochure you pay for once).
The need for digital inclusion in Inverclyde
Inverclyde is obviously lacking in terms of online communication and many companies do not have an internet presence. This is due to many businesses in the area being afraid of the cost implications and their own knowledge of using the internet as a marketing tool. This is having an obvious effect on generating commerce in the area as most consumers are local. The area has so much to offer from great car dealerships to first class pubs and restaurants, which unfortunately is being missed because very few people are commuting to Inverclyde to enjoy a day out.
In addition to this a lot of Inverclyde’s businesses have become successful through word of mouth. This is a good thing although for a start up business this can make things very difficult. Commerce in the area is a major factor to the Inverclyde community and for new businesses in the area having to pay huge amounts on advertising in the first year is a real shot in the foot. Very few of them can afford to do so and don’t survive the first year! It is important to have this web presence because maybe someone wanted to walk into your shop but couldn’t at that time. Your website will ensure that he can go home and look at your products at a later time and at his/her convenience. Work is a major factor as few employers allow their employees to phone therefore they will choose to use someone who is online!
Our proposal
Our idea is to get every business in the area on the web (digital inclusion) by choosing one of our 3 packages listed below. The main features that will give you web coverage through us is a brochure style website, Free web hosting for one year, a free domain name and email address. This will benefit the Inverclyde business community because all the websites will be linked to each other benefiting the overall coverage of any business and the search engine rankings.
- Package 1 (£200): Basic package, (brochure website; web hosting for the year; domain name; and email addresses).
- Package 2 (£400): Basic CMS system which includes basic package.
- Package 3 (£600): Full online shop and/or customised website template. (includes web hosting; domain name; and email address).
Free inclusion on Search-Inverclyde.org (Inverclyde Businesses only)
Included in all the prices
- We will help each business get acquainted with the internet
- If you do not already have internet access you will receive the following:
Fast, free and reliable dialup internet access
Pay-as-you-go. No subscription fees or contract
0845 local call rates paid via your phone bill
Up to 56 Kbps modem speeds
Free and easy to set up
Anyone can use it
Free for businesses, home users, students, anyone!
We believe ourselves to be professional and sympathetic to the needs of our clients. Quality is very important to us as it not only benefits your business but it benefits ours through our portfolio and making sure that our customers are happy! Our value for money is also very important as a website from us will not break your bank balance.
If you have any further questions or would like a free consultation please contact us!
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Digital Inclusion 
