Most start-up businesses suffer from the same problem which is “how do I market myself effectively online ?” This problem arises for start ups with and without financial backing, and can be just as disruptive for both if not achieved. The key to effective online marketing is the idea that you don’t need a marketing degree to be successful, you just need to have a good business plan and be a little savvy in the following departments; Online Advertising and Websites.
Having a good business plan is very important to the success of the business, not only because it helps you gain funding but also because it gives you and your business direction. You can format your visions and your market very effectively by having the information on paper. You can also make projections which can be kept as reference to your success in the future. Speak to you local Business Gateway or equivalent for advice on business plan writing.