Just been reading a very interesting article on the BBC website which questions how much value your Facebook ‘likes’ are. The main reason is because just like every part of the internet, hackers and spammers have been making their mark on Facebook.
Myth: I need thousands of followers to have any impact
There is no benefit to chasing large follower numbers simply to report large follower numbers. Actions such as buying followers or fans serves very little purpose beyond a personally satisfying high number. They won’t share your content, they won’t buy your services and they won’t recommend you to anyone else. I personally believe that it is better to have 50 people who are actively interested and engaged than 1,000 who have no interest in you.
More than a fifth of charities and non-profit organisations spend money on social analytics. When it comes to social media, nonprofits put in more effort than do small businesses, suggest survey findings today from VerticalResponse Inc. The online marketing services provider, which focuses on small business and organizations, based its findings on online surveys between Sept. 17 and Oct. 5 of 123 nonprofits and 399 merchants.