The value of your facebook 'likes'?Written by Helmut Watterott
Just been reading a very interesting article on the BBC website which questions how much value your Facebook ‘likes’ are. The main reason is because just like every part of the internet, hackers and spammers have been making their mark on Facebook.
Part of the problem is that anyone can like a facebook profile or page yet the power of online marketing is the ability to direct marketing campaigns to specific geographies and target audiences. It is this feature that sets it apart from other advertising. This is now threatened by fake likes and ‘paid for’ likes.
A BBC investigation suggests companies are wasting large sums of money on adverts to gain "likes" from Facebook members who have no real interest in their products. It also appears many account holders who click on the links have lied about their personal details.A security expert has said some of the profiles appeared to be "fakes" run by computer programs to spread spam. - BBC
Social media still remains one of the strongest contenders for the top marketing vehicle but users should keep a close eye on likes, audiences and users. The same holds true for users that view Facebook pages with thousands of likes. Make sure these are legitimate people, are within the expected age range, within the right geography and have related interests.
You can read more about the BBC's article HERE