Monday, 29 April 2013 20:09

The Importance of having a website

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I had to resurrec this article. There are a number of reasons of why having a website in today's age is very important. Firstly it is an obvious means of advertising yourself and your services more comprehensively. Secondly it is a great way of bettering your sales by providing an online service no matter what business you run. Finally having a website can help keep a clientèle by keeping them updated on what's going on in the business at any time.

In regards to marketing, although traditional methods of advertising are still important, a website gives your business a constant viewing potential. For example, once your website is up and the domain name and hosting are still running, anyone at  any time can access your business online. Having a website however doesn't guarantee a surge in sales. You need to invest in a website to make it work. The best way to do this is through both traditional advertising and search engine optimization. Basically you need to tell people about your website to make it work and invest in people finding you when they search for a particular service.

Furthermore a website allows people viewing your website a greater understanding of what you provide. On a website you can describe your services and add images to give your potential clients a visual aid when deciding who they will use for a particular service. It is therefore very important to make sure what is included on your website is up to date, free of spelling and grammatical errors and has good quality images, as always first impressions are usually what makes the difference of getting a sale or not. A website is also great because it gives your clients various methods of contacting you i.e. telephone or email.

Nowadays more and more people are moving to the web to obtain a range of services. One example of this is using the web to buy groceries and goods online. It is more convenient for people to use the web for these services as it means it can be done at any time of the day which is important for people who work during the day and miss the chance to visit a premises. As mentioned above to run an online shop or booking service you need to invest in it to make it a success!

Websites are evolving all the time and now there are many functionalities that can be included in  a website. A great example of this is having a newsletter, it is a great way of keeping your clientèle up to date on what is happening on your site and can be a little fun as well. Again this requires a little attention to make it work.

In conclusion to stay competitive in today's market it is very important to have a website and as long as you invest in it, you will reap the rewards.

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Helmut Watterott

Designer and web strategist We also run web hosting Scotland for all your web hosting and domain name needs.



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