Clydescapes is a book of poems and photos about Inverclyde. Iain Mills approached us to build a website for Westmill Media (an organisation which will in the future keep running charitable programmes). The site was designed to promote, inform and sell 'online' the Clydescapes book.
Media-Slave covers all aspects of growing your business online and creating lasting relationships with clients. These relationships are built within social media channels and form a vital part in your overall marketing and PR programme.
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Your website needs more, and more relevant visitors?
More of your visitors need to be converted into clients?
Your copy and your content needs to be more effective at both selling and informing?
Your blogs are out of date?
Your blogs are not informative?
Your social media is mainly friends and family?
The guardian wrote an article about how councils are increasingly taking to social media to deal with customer issues. 98% of councils now have a facebook page or a twitter account. They use these to post news and articles and inform the masses. This is all good and well but like so many businesses using social media, it does not mean you are doing the right thing or using it well. The real issue also still exists, communication and how effective it is. Just because you are tweeting when roadworks will take place does not mean everyone will know about it.
Most start-up businesses suffer from the same problem which is “how do I market myself effectively online ?” This problem arises for start ups with and without financial backing, and can be just as disruptive for both if not achieved. The key to effective online marketing is the idea that you don’t need a marketing degree to be successful, you just need to have a good business plan and be a little savvy in the following departments; Online Advertising and Websites.